Balena Meraviglia, the whale of miracles

This self-promotional b2b event by the event agency BUILD IT from Milan took place in an indoor tennis court at the Idroscalo of Milan. 30 dancers, musicians and actors took care of entertaining the invitees in a set recreating a fairy tale like scenery of being inside of the belly of an imaginary whale: five organs defined spaces that transformed into scenes for five performances. Every performance was connected to a story created by Francesco Fiaschini whose scripts were largely inspired by famous fables and fairy tales. Immersive scenic video introductions to the performances led to wondrous trips to the land of fairy tales used by BUILD IT to talk about business related arguments in a creative manner.

Video stage design. Ambient video.
Milan, Italy. 2008.

build it

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